Techniques used by Eddie Cambas at Reputation Defender.

Eddie Cambas uses the following techniques to help suppress negative information for your online reputation.

TechniquesORM is related to search engine optimization (SEO)[9] and uses many of the same techniques. However, their goals differ greatly. [10] Common ORM techniques include online promotional activity through new content creation, involvement in the social web sphere (through forums, blogs, social networking), promotion of existing positive content and building social profiles. Traditional websites and consumer reviews are also monitored. The material monitored can include both professional journalism and user-created content such as blogs and blog comments. More difficult, but nonetheless relevant techniques can include formal "take-down" requests to try to convince site managers to remove negative content, and finally, litigation. [11]

Proactive reputation-building techniques can include responding immediately to public criticism stemming from unannounced changes to a product's capabilities and features; offering free products to prominent reviewers; and writing positive comments and reviews in the guise of customers posting to online forums or review sites. However, most sites attempt to screen out such covert plugs, and rate their contributors based on how highly others value their contributions.[12]

from the desk of Eddie Cambas through Wikipedia.